Black storm brewery

This exciting project involved the creation of a limited edition 12-can collection and a versatile logo that could be adapted for future collections. By designing a logo that allows for easy modification, the brand's ability to differentiate itself and foster brand recognition over time is greatly enhanced.

When approaching the can design, I took inspiration from the core collection while striving to assist the relatively new beer brand in gaining a dedicated following. The challenge arose from the eclectic nature of their previous 12-can collection, which lacked a consistent theme or overall layout. To address this, I developed a design solution that incorporated interchangeable elements, establishing a template and design guide that future designers can follow to maintain the aesthetic I established. This approach ensures continuity and facilitates brand growth as the collection expands and evolves.